Academia

I was speaking to a friend of mine the other day about attending college, studying PR. His complaint was that most of what he is learning is not applicable to doing a job. I remember when I was getting my degree, I had the same complaints. Theory, that is what academia teaches. I wonder how long they would last if a college opened up that taught students how to be better employees, rather than the rote memory book learning curriculum they currently teach. Imagine that, a college graduate with skills to do the job you have hired them for. That begs the question why isn't there more hands on experience for students and less theory. I suspect that academia (sorry for generalizing but if the shoe fits, wear it, if it doesn't then don't wear it) have their noses so high in the air that they don't even realize that the theory they teach is only applicable to their career fields. When was the last time you thought, oh this falls into this theory, when you are trying to solve a problem or market your product? I suspect never, I know I don't. I challenge some the business executives of the world to start a college that focuses on the skill sets needed to succeed in today's world and put the academics out of work.